Growth isn't about doing more. It's about finding what moves the needle.
I optimize websites to rank in traditional search engines, covering the full process from technical SEO to content driven growth, authority building, and long term sustainable organic traffic acquisition.
I optimize websites for visibility inside AI generated answers and citations from LLM powered search engines, helping brands win in AI search and become the answer as people shift toward these new ways of finding information.
Search is changing rapidly. I help companies build visibility across both traditional search engines and AI-powered discovery, so they are found wherever their buyers are looking.
Get found on Google and Bing, recommended by ChatGPT, Perplexity and Claude, and discovered wherever your customers search for answers.
I build AI-assisted content workflows that scrape, score and rewrite pages at scale, with a human review before anything goes live.
Dashboards that show where your traffic and AI visibility come from, per search engine and AI platform, so you know what is working and where to invest next.
I'm the co-founder of Depends SEO agency and Rankshift AI. My work revolves around search in the broadest sense, from traditional search engines like Google to the new generation of AI search engines such as ChatGPT and Perplexity.
In 2025, I introduced Generative Engine Optimization (GEO) in Belgium, a service focused on improving brand visibility in AI-generated answers. Alongside this, I also offer GEO training for companies and professionals who want to understand how search is evolving.
After receiving many questions from clients about whether their brands were visible in AI search engines, we decided to build our own tracking tool. Today it is used by major brands such as Coolblue, Raisin and Salesflare to monitor and improve their visibility in AI-generated answers.
I help businesses grow their visibility in search engines like Google, but also in AI-driven search platforms. My focus is simple: making sure brands show up where people search, whether that happens in a search engine or inside an AI answer.
Define the model, prioritize channels and build the roadmap with conviction.
Make your brand cited by AI models, not just ranked by search engines.
Building AI-assisted strategies and workflows to scale organic growth in search engines.
Programmable organic growth beyond industry standards.
/ B2B2C · Experience platform
"Pieter is a true specialist in both technical and strategic SEO. He quickly identifies what needs to be improved and works with us on clear, practical solutions. A very pleasant collaboration that we look forward to continuing for a long time."
/ B2C · Childcare platform
"We are very satisfied with our collaboration with Pieter. Pieter understood our business needs and was able to translate them into a robust analysis in a short time. I highly recommend working with him!"
If we can't measure it, we don't claim it. Every recommendation is tied to observable outcomes, not gut feeling or best practice theatre.
Most teams are spread too thin. Real traction comes from going all-in on the channels and plays that fit your specific context.
I show my work. You see the methodology, the risks, the reasoning. No black boxes. No proprietary magic.
I build towards my own redundancy. A successful engagement leaves you more capable, not more dependent on me.
