Pieter
Verschueren

Building at the intersection of search and AI

I'm the co-founder of Depends SEO agency and Rankshift AI. My work revolves around search in the broadest sense — from traditional search engines like Google to the new generation of AI search engines such as ChatGPT and Perplexity.

In 2025, I introduced Generative Engine Optimization (GEO) in Belgium, a service focused on improving brand visibility in AI-generated answers. Alongside this, I also offer GEO training for companies and professionals who want to understand how search is evolving.

After receiving many questions from clients about whether their brands were visible in AI search engines, we decided to build our own tracking tool. Today it is used by major brands such as Coolblue, Raisin, and Salesflare to monitor and improve their visibility in AI-generated answers.

I help businesses grow their visibility in search engines like Google, but also in AI-driven search platforms. My focus is simple: making sure brands show up where people search — whether that happens in a search engine or inside an AI answer.