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Answer Engine Optimization (AEO)

Your customers aren’t just Googling anymore. They’re asking ChatGPT, Perplexity, Claude and Gemini. We make sure your brand makes the shortlist.

Why AEO

Your buyers ask AI before they visit your site.

68%

of US Google searches ended without a click in the first months of 2026.

SparkToro, 2026
8% vs 15%

of visits led to a click on a regular result with an AI Overview on the page, versus without one.

Pew Research, 2025
A shortlist

is what an AI answer gives: a handful of brands, not ten pages of links. If you're not named, you're not considered.

How answer engines work
What we do

Everything it takes to become the answer.

01

Prompt Research

We map the questions your buyers put to AI assistants, drawing on the sources closest to them: sales calls, support tickets, forums and search data.

02

Citation-Ready Content

We work out which pages need to exist, on your site and beyond it, and how to write them so answer engines treat them as the reference answer.

03

Brand Sentiment & Reputation

We check how AI assistants describe and compare your brand, flag what is inaccurate or unfavourable, and work on the sources that shape that picture.

04

Technical AEO

We fix what affects retrieval and citation, in the order it matters: crawler access, rendering, structured data, entity markup, internal links and page structure.

05

Citation Tracking & Analytics

We track your priority prompts across ChatGPT, Perplexity, Claude and Google, check the results by hand where tools fall short, and turn the data into decisions.

06

Offsite AEO & Communities

Answer engines lean on publishers, review sites and communities like Reddit. We find the ones that shape the answers for your prompts and focus where the impact is biggest.

How it works. A 90-day roadmap from the first audit to citations that keep compounding.

  1. 01

    FoundationDays 1–30

    We audit your AI visibility, map the prompts where competitors get cited and you don't, and benchmark you against them. By the end of the month the content and outreach targets are set.

  2. 02

    LaunchDays 31–60

    The first answer-ready pages go live and new content ships every week. Outreach starts on the sites answer engines draw on, and we watch for the first citations.

  3. 03

    OptimizationDays 61–90

    We report on share of voice and citations, double down on what gets picked up, fix what doesn't, and set the roadmap for the rest of the year.

  4. 04

    CompoundingMonth 4 onwards

    Every new placement and answer-ready page makes the next citation easier to earn, so your visibility keeps building on itself.

Results

Visibility you can measure.

Every month we run the same prompts through ChatGPT, Perplexity, Claude and Google’s AI, and report how often you are named, cited and recommended next to your competitors. You see the trend, not a one-off snapshot.

  • AI visibility
  • Share of voice
  • Citations
  • AI referral traffic

Your buyers don’t stick to one assistant. We make sure your brand shows up wherever they ask.

let's work together

If you're serious about sustainable growth, let's have a conversation.

Get in touch