Still where most research starts: the searches your buyers make when they look for a problem, a supplier or a product.
ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews answer with a shortlist of names, drawn from pages they trust.
Reddit threads, comparison sites, reviews, directories, industry publications and YouTube: the pages that shape both of the above.
Third-party pages influence what ranks in Google and what AI assistants say about you. Rankings decide which pages those assistants read. And your own site is where every one of those journeys lands.
Yet most companies split the work: one partner for SEO, another for AI search, a PR agency for coverage and someone else for social. We look at it as one search market, and work on it as one.
One view of where you stand: what you rank for in Google, how often AI answers name you for your category, and which outside sources shape both. Benchmarked against your competitors.
We start from the opportunity and work backwards, not from a quota of posts or links, and spend the effort on the ten percent of work that drives ninety percent of the result.
New pages for the searches and questions of people looking for what you sell, and better versions of the pages you already have.
We fix what holds the site back for search engines and AI crawlers alike: crawlability, rendering, speed, structured data and internal links.
Google and AI assistants need to understand who you are, what you do and who you are for. We make your company easy to understand, verify and recommend, on your site and beyond it.
Many of the pages that steer buying decisions and AI answers aren’t yours. We find the threads, comparisons, publications and directories that matter in your category, and make sure you show up there.
How it works. One connected process, from a clear baseline to more of the right people finding you.
We audit your site and your visibility in all three places: what you rank for, what works and what doesn’t, where competitors are ahead, how AI describes your company and which sources influence your category.
We show where you are strong, where you are invisible and where the biggest openings are, and turn that into one search strategy with clear priorities.
New and improved pages, technical fixes, entity work and presence on the third-party sources that matter, as one connected plan rather than separate projects.
We track your visibility in Google, in AI answers and on third-party sources, and tie it to what it is for: qualified inquiries, pipeline and customers.
We measure whether your visibility grows in Google, in AI answers and on third-party sources. But the goal isn’t a higher score or more rankings: it’s more of the right people finding you, and more inquiries, pipeline and customers as a result.
One strategy for every place your buyers look. Not an AI service bolted onto SEO, but how search works now.